by Pamela Gitani | Oct 29, 2018 | Uncategorized
Customer-centricity. Again, one of those business buzzwords. We all know we should do it, we all think we’re doing it, yet, many of us fail to do it with intention. As humans, we have a tendency to be navel-gazers: we are the sun of our own system. And in business,...
by Pamela Gitani | Sep 28, 2018 | Uncategorized
Sounds familiar? Yet, those aren’t lines from the latest romcom on Netflix. This is what most salespeople and marketers think about one another. Sales and marketing alignment, also called SMarketing, may sound like the obvious path to a healthy company with happy...
by Ilja Steinier | Sep 6, 2018 | Uncategorized
Let’s face it: marketing is one of those fields that thrives on buzz. Not just for our clients and the brands we represent, but also on a kind meta-level: it seems like every day I come across a new technique to use, a new innovation to learn about, a new...
by Frank Simkens | Aug 10, 2018 | Uncategorized
I’m 54. I’ve been in marketing and communication all my life, both in agencies and at companies. I thought I’d seen it all. Until my wife told me: go to the counter of our restaurant and serve the customers. Are you bored this summer? Go along with your sales to talk...
by Pamela Gitani | Aug 3, 2018 | Uncategorized
Digital disruption, Artificial Intelligence, robots taking over our jobs – the Internet abounds in pessimistic articles warning us about the negative impact of technology on society. All we hear is that we should be careful and fight against it, or else humanity will...
by Manu Gysels | Jul 20, 2018 | Uncategorized
Is to:communication back in business? Back from an extensive holiday? Nope – to:communication is back where it all started: the historical city of Mechelen. After dwelling for a few years in Zaventem and the center of Brussels we stumbled on an excellent opportunity....
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