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The End of Navel-Gazing Marketing

The End of Navel-Gazing Marketing

Customer-centricity. Again, one of those business buzzwords. We all know we should do it, we all think we’re doing it, yet, many of us fail to do it with intention. As humans, we have a tendency to be navel-gazers: we are the sun of our own system. And in business,...

Sales and Marketing: Tips for a long-lasting Marriage

Sales and Marketing: Tips for a long-lasting Marriage

Sounds familiar? Yet, those aren’t lines from the latest romcom on Netflix. This is what most salespeople and marketers think about one another. Sales and marketing alignment, also called SMarketing, may sound like the obvious path to a healthy company...

We:re Back!

We:re Back!

Is to:communication back in business? Back from an extensive holiday? Nope – to:communication is back where it all started: the historical city of Mechelen. After dwelling for a few years in Zaventem and the center of Brussels we stumbled on an excellent...

Facebook Groups: What The F* Should I Use Them For?

Facebook Groups: What The F* Should I Use Them For?

On the 12th of January of this year, Mark Zuckerberg announced a significant shift in the way Facebook approaches its News Feed. From now on, Facebook will shift the focus away from what Zuckerberg calls ‘public content’ (posts from businesses, brands and media) in...

Yanny vs. Laurel: the lesson for brand perception

Yanny vs. Laurel: the lesson for brand perception

I guess you’ve all heard about the whole Yanny vs. Laurel phenomenon, a.k.a. the 2018 version of the black & blue vs. white & gold dress. If not, just google it and you’ll quickly see the overwhelming buzz it created. But why do such stories always come to the...

Design on Speed

Design on Speed

As designers, we always try to implement a 'personal touch', extracting the perfect balance between colors, images and fonts to tempt the viewer and/or user. That sometimes means overstepping your personal ‘style’ boundaries because the client asked for...

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