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We:re Back!

We:re Back!

Is to:communication back in business? Back from an extensive holiday? Nope – to:communication is back where it all started: the historical city of Mechelen. After dwelling for a few years in Zaventem and the center of Brussels we stumbled on an excellent...

Facebook Groups: What The F* Should I Use Them For?

Facebook Groups: What The F* Should I Use Them For?

On the 12th of January of this year, Mark Zuckerberg announced a significant shift in the way Facebook approaches its News Feed. From now on, Facebook will shift the focus away from what Zuckerberg calls ‘public content’ (posts from businesses, brands and media) in...

Yanny vs. Laurel: the lesson for brand perception

Yanny vs. Laurel: the lesson for brand perception

I guess you’ve all heard about the whole Yanny vs. Laurel phenomenon, a.k.a. the 2018 version of the black & blue vs. white & gold dress. If not, just google it and you’ll quickly see the overwhelming buzz it created. But why do such stories always come to the fore?...

Design on Speed

Design on Speed

As designers, we always try to implement a 'personal touch', extracting the perfect balance between colors, images and fonts to tempt the viewer and/or user. That sometimes means overstepping your personal ‘style’ boundaries because the client asked for...

Can B2B marketers make ads people love?

Can B2B marketers make ads people love?

We hate being interrupted. And that’s especially true for ads during entertainment programming. You rush to the cinema to finally watch that movie everyone’s talking about. And then what happens? You end up being shoved 30 minutes of meaningless ads down your throat....

The importance of not being important…

The importance of not being important…

We like to complain about all the emails we get from companies we don’t really know. But very often, we just forgot that we once subscribed whilst participating in a contest or downloading an important white paper (that we never read afterwards). Why did we subscribe...

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