by Ilja Steinier | Sep 6, 2018 | Uncategorized
Let’s face it: marketing is one of those fields that thrives on buzz. Not just for our clients and the brands we represent, but also on a kind meta-level: it seems like every day I come across a new technique to use, a new innovation to learn about, a new...
by Ilja Steinier | Jul 13, 2018 | Uncategorized
On the 12th of January of this year, Mark Zuckerberg announced a significant shift in the way Facebook approaches its News Feed. From now on, Facebook will shift the focus away from what Zuckerberg calls ‘public content’ (posts from businesses, brands and media) in...
by Ilja Steinier | Jun 15, 2018 | Uncategorized
It’s 2015 and Chicago copywriter Brendan Kelly is sitting in a stuffy conference room. A thought hits him. He asks: “What if corporate Twitter accounts weren’t so transparently promotional and superficial? What if every brand account wasn’t...
by Ilja Steinier | May 2, 2018 | Uncategorized
“I remember when we could just slap a big banner on the website that said ‘By using this website, you agree to our cookies.’ Man, those were the good days.” I let out a sigh. I’d been building a new website for one of our clients and I wondered whether GDPR would have...
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