by Pamela Gitani | Sep 28, 2018 | Uncategorized
Sounds familiar? Yet, those aren’t lines from the latest romcom on Netflix. This is what most salespeople and marketers think about one another. Sales and marketing alignment, also called SMarketing, may sound like the obvious path to a healthy company with happy...
by Ilja Steinier | Sep 6, 2018 | Uncategorized
Let’s face it: marketing is one of those fields that thrives on buzz. Not just for our clients and the brands we represent, but also on a kind meta-level: it seems like every day I come across a new technique to use, a new innovation to learn about, a new...
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