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Sales and Marketing: Tips for a long-lasting Marriage

Sales and Marketing: Tips for a long-lasting Marriage

by Pamela Gitani | Sep 28, 2018 | Uncategorized

Sounds familiar? Yet, those aren’t lines from the latest romcom on Netflix. This is what most salespeople and marketers think about one another. Sales and marketing alignment, also called SMarketing, may sound like the obvious path to a healthy company with happy...
The sheepdog paradox: why innovations aren’t always the answer

The sheepdog paradox: why innovations aren’t always the answer

by Ilja Steinier | Sep 6, 2018 | Uncategorized

Let’s face it: marketing is one of those fields that thrives on buzz. Not just for our clients and the brands we represent, but also on a kind meta-level: it seems like every day I come across a new technique to use, a new innovation to learn about, a new...

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