by Pamela Gitani | Oct 29, 2018 | Uncategorized
Customer-centricity. Again, one of those business buzzwords. We all know we should do it, we all think we’re doing it, yet, many of us fail to do it with intention. As humans, we have a tendency to be navel-gazers: we are the sun of our own system. And in business,...
by Pamela Gitani | Sep 28, 2018 | Uncategorized
Sounds familiar? Yet, those aren’t lines from the latest romcom on Netflix. This is what most salespeople and marketers think about one another. Sales and marketing alignment, also called SMarketing, may sound like the obvious path to a healthy company with happy...
by Pamela Gitani | Aug 3, 2018 | Uncategorized
Digital disruption, Artificial Intelligence, robots taking over our jobs – the Internet abounds in pessimistic articles warning us about the negative impact of technology on society. All we hear is that we should be careful and fight against it, or else humanity will...
by Pamela Gitani | Jul 6, 2018 | Uncategorized
I guess you’ve all heard about the whole Yanny vs. Laurel phenomenon, a.k.a. the 2018 version of the black & blue vs. white & gold dress. If not, just google it and you’ll quickly see the overwhelming buzz it created. But why do such stories always come to the...
by Pamela Gitani | Jun 8, 2018 | Uncategorized
We hate being interrupted. And that’s especially true for ads during entertainment programming. You rush to the cinema to finally watch that movie everyone’s talking about. And then what happens? You end up being shoved 30 minutes of meaningless ads down your throat....
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