The End of Navel-Gazing Marketing

The End of Navel-Gazing Marketing

Customer-centricity. Again, one of those business buzzwords. We all know we should do it, we all think we’re doing it, yet, many of us fail to do it with intention. As humans, we have a tendency to be navel-gazers: we are the sun of our own system. And in business,...
Can B2B marketers make ads people love?

Can B2B marketers make ads people love?

We hate being interrupted. And that’s especially true for ads during entertainment programming. You rush to the cinema to finally watch that movie everyone’s talking about. And then what happens? You end up being shoved 30 minutes of meaningless ads down your throat....