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Can B2B marketers make ads people love?
We hate being interrupted. And that’s especially true for ads during entertainment programming. You rush to the cinema to finally watch that movie everyone’s talking about. And then what happens? You end up being shoved 30 minutes of meaningless ads down your throat....
The importance of not being important…
We like to complain about all the emails we get from companies we don’t really know. But very often, we just forgot that we once subscribed whilst participating in a contest or downloading an important white paper (that we never read afterwards). Why did we subscribe...
Raf and Bjorn take the cloud ERP tour
To:Communication is starting a content campaign about cloud ERP for Flexso. Raf Alexander, managing partner of Flexso and journalist Bjorn Crul of Comm2B come to interview Alain Georgy, managing director of SAP Belux in the brand new experience center of...
The impact of GDPR on cookies made snackable
“I remember when we could just slap a big banner on the website that said ‘By using this website, you agree to our cookies.’ Man, those were the good days.” I let out a sigh. I’d been building a new website for one of our clients and I wondered …
Dream Big, Act Smart – Our experience in a recording studio and what we learned from it
Dream Big, Act Smart: what the heck is that? Dream Big, Act Smart – that’s the awareness campaign we’ve been working on together with SAP since early 2018. But not only. It was also the occasion for me, young recruit of to:communication, to work…