by Ilja Steinier | Jul 13, 2018 | Uncategorized
On the 12th of January of this year, Mark Zuckerberg announced a significant shift in the way Facebook approaches its News Feed. From now on, Facebook will shift the focus away from what Zuckerberg calls ‘public content’ (posts from businesses, brands and media) in...
by Pamela Gitani | Jul 6, 2018 | Uncategorized
I guess you’ve all heard about the whole Yanny vs. Laurel phenomenon, a.k.a. the 2018 version of the black & blue vs. white & gold dress. If not, just google it and you’ll quickly see the overwhelming buzz it created. But why do such stories always come to the...
by Manu Gysels | Jun 25, 2018 | Uncategorized
As designers, we always try to implement a ‘personal touch’, extracting the perfect balance between colors, images and fonts to tempt the viewer and/or user. That sometimes means overstepping your personal ‘style’ boundaries because the client asked for...
by Ilja Steinier | Jun 15, 2018 | Uncategorized
It’s 2015 and Chicago copywriter Brendan Kelly is sitting in a stuffy conference room. A thought hits him. He asks: “What if corporate Twitter accounts weren’t so transparently promotional and superficial? What if every brand account wasn’t...
by Pamela Gitani | Jun 8, 2018 | Uncategorized
We hate being interrupted. And that’s especially true for ads during entertainment programming. You rush to the cinema to finally watch that movie everyone’s talking about. And then what happens? You end up being shoved 30 minutes of meaningless ads down your throat....
by Manu Gysels | May 25, 2018 | Uncategorized
We like to complain about all the emails we get from companies we don’t really know. But very often, we just forgot that we once subscribed whilst participating in a contest or downloading an important white paper (that we never read afterwards). Why did we subscribe...
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