by Ilja Steinier | Sep 6, 2018 | Uncategorized
Let’s face it: marketing is one of those fields that thrives on buzz. Not just for our clients and the brands we represent, but also on a kind meta-level: it seems like every day I come across a new technique to use, a new innovation to learn about, a new...
by Pamela Gitani | Jun 8, 2018 | Uncategorized
We hate being interrupted. And that’s especially true for ads during entertainment programming. You rush to the cinema to finally watch that movie everyone’s talking about. And then what happens? You end up being shoved 30 minutes of meaningless ads down your throat....
by Pamela Gitani | May 2, 2018 | Uncategorized
Dream Big, Act Smart: what the heck is that? Dream Big, Act Smart – that’s the awareness campaign we’ve been working on together with SAP since early 2018. But not only. It was also the occasion for me, young recruit of to:communication, to work for the first time on...
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