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Trend alert: Should you gear your brand voice toward internet humour?

Trend alert: Should you gear your brand voice toward internet humour?

by Ilja Steinier | Jun 15, 2018 | Uncategorized

It’s 2015 and Chicago copywriter Brendan Kelly is sitting in a stuffy conference room. A thought hits him. He asks: “What if corporate Twitter accounts weren’t so transparently promotional and superficial? What if every brand account wasn’t...

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