by Ilja Steinier | Jul 13, 2018 | Uncategorized
On the 12th of January of this year, Mark Zuckerberg announced a significant shift in the way Facebook approaches its News Feed. From now on, Facebook will shift the focus away from what Zuckerberg calls ‘public content’ (posts from businesses, brands and media) in...
by Ilja Steinier | Jun 15, 2018 | Uncategorized
It’s 2015 and Chicago copywriter Brendan Kelly is sitting in a stuffy conference room. A thought hits him. He asks: “What if corporate Twitter accounts weren’t so transparently promotional and superficial? What if every brand account wasn’t...
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