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The sheepdog paradox: why innovations aren’t always the answer

The sheepdog paradox: why innovations aren’t always the answer

by Ilja Steinier | Sep 6, 2018 | Uncategorized

Let’s face it: marketing is one of those fields that thrives on buzz. Not just for our clients and the brands we represent, but also on a kind meta-level: it seems like every day I come across a new technique to use, a new innovation to learn about, a new...

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