There are families we choose | Punch Powertrain
When your company experiences a drastic growth, it can be hard for the HR department to keep up with the demand for new employees. Punch Powertrain, a company specialised in the development and production of car transmission systems, went from 600 to 1200 people in only one year and doesn’t cease to grow. The biggest challenge for them? Finding skilled professionals for both blue- and white-collar positions ready to join the Punch Powertrain family, and encouraging people to follow specific trainings that will land them a job in the company.
The Approach
As to:commers, we knew that the best way to find new recruits was internal referrals. Punch Powertrain already perceived itself as a big family where each and every employee feels at home, and we knew this was a powerful element to be leveraged throughout the campaign. We also suggested doing a strategic HR Branding exercise.
Ambassadors and internal endorsement
Punch powertrain workers were empowered to participate actively in the growth of their company. This was also reflected in our visual communication. The point was to encourage employees to ask around for people who would extend the Punch Powertrain family.
At group level, teams were encouraged to discuss the HR challenge at every meeting. Each team would appoint an Ambassador who would be available to answer all the questions from potential applicants.
At individual level, employees were encouraged to become ‘buddies’ and to be responsible for the relationship with a new applicant. This relationship would extend until after that applicant was hired.
Social media and external actions
Punch powertrain workers were empowered to participate actively in the growth of their company. This was also reflected in our visual communication. The point was to encourage employees to ask around for people who would extend the Punch Powertrain family.
At group level, teams were encouraged to discuss the HR challenge at every meeting. Each team would appoint an Ambassador who would be available to answer all the questions from potential applicants.
At individual level, employees were encouraged to become ‘buddies’ and to be responsible for the relationship with a new applicant. This relationship would extend until after that applicant was hired.
The Results
- Thanks to the social media ads, in a matter of 3 weeks, 114 candidates registered for trainings
- Among 173 registered, 24 did a training, and 19 landed a job at Punch Powertrain
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